360° Digital Media
360° media immerses the audience into the scene and allows the viewer to explore their virtual surroundings in a way that 2D still images simply cannot.
Interactive video content is proving to be an invaluable resource, especially during the COVID-19 pandemic. An increasing number of businesses are employing its use as a strategy to grab the attention of their website traffic, encouraging visitors to interact and thus prolong the time that they remain on the web platform.
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High Definition virtual tours and 4K interactive 360° ground video allow the customer to explore your business, products, venue or service from the comfort and safety of their homes or COVID-secure workplace.
Our 360° video tours have smooth transitions, can be navigated in an intuitive way and carry information points that the user can click on, allowing you to share a message regarding a product or service within your virtual tour.
During 2020 we have seen how companies have needed to radically restructure how they deliver their customer service and customer experience. Without the weekly face-to-face meetings, businesses can no longer rely on habitual customers purchasing from them as the competition reaches out electronically with eye catching campaigns and interactions.
Digital media and direct product marketing have created a more level playing field as all parties fight for the attention and online clicks of the customer. As the demand for the customer's attention increases, their expectations also rise.
To be noticed, recognised and remembered, your digital content must stand out from the crowd.
DID YOU KNOW THAT...?
A recently published poll** shows that 20% of people will read the text on a page, but 80% of people will
watch a video (So if you’re reading this, you’re in the minority). That percentage figure increases again to 86% when the video is interactive, well structured and built to be user friendly.
**Omnicore, a leading Healthcare Digital Advertising & Marketing Agency. 30.06.2020